The SALT Card

Buy anything with your crypto. Don’t spend it.

  • Owned messaging and copywriting for the launch of the SALT Card — the first credit card secured by crypto.

  • Worked closely with the product, marketing, and sales teams to create promotional materials for the launch including landing pages, investor videos, explainer videos, emails, and sales decks.

Videos

  • Managed design agency in video creation

  • Owned copy /script aspect from ideation to execution

Marketing & Sales Collateral

Emails & Blog Posts

Wrote and managed SALT Card announcement and accompanying copy for distribution across company channels including email and social media.

Pitch Deck

Worked directly with sales team to create a Series A pitch deck designed to highlight the SALT Card, its value propositions and target market along with the company’s monetization strategy and fundraising needs.