SALT for Business

Having started out as crypto lending company primarily focused on offering crypto-backed loans to individuals and businesses, SALT wanted to find a way to get its lending product in front of a larger audience and began to turn its attention to a B2B2C solution — Crypto Lending-as-a-Service (CLaaS).

This new offering was an API-based solution that would enable businesses to integrate SALT’s lending technology into their platforms to offer customers crypto-backed loans as an alternative financing option.

To promote this new offering I:

• Drafted and published the SALT X CION partnership announcement

• Managed creation of a video aimed at getting auto dealerships and consumers to think about crypto-backed auto loans as an option for buying a vehicle (video on the right —>)

• Created a landing page that explains the integration and its value proposition for businesses beyond CION Digital