SALT Stabilization preserves the value of a borrower’s crypto portfolio during a market downturn and buys them time to manage their loan
As a product marketer and copywriter my job was to take this non-optional, complex technological concept and 1) make it easily digestible for customers 2) position it as a competitive differentiator and 3) define and market the product’s value positions to acquire new customers and retain existing ones
To do this I wrote copy for a variety of materials including landing pages, videos, infographics, blog posts, and emails.
SALT Stabilization
SALT Stabilization:
How it works
Responsible for creating messaging that would enable internal teams to effectively promote and educate customers about the product and its benefits
Demonstrate through copy and graphics how Stabilization puts control back in the hands of the customer and ties back to SALT’s mission of building and preserving long-term wealth
Focused on writing clear, concise, and sales-driven copy
